Search Engine Optimization
Research is the Key to Success…
Structuring a website is very important to the overall success of your online status. There are two ways to structure a website, the right way and the wrong way. The right way will ensure that your website gains a healthy reputation amongst search engines while the wrong way can get your website banned from search engines all together. For those of you that are not familiar with SEO we have provided a snippet below:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
LN DESIGN can guarantee that your website will remain loyal and honest with Search Engines and over time your page rank will increase and so will your ROI.